Starting point
Light Diagnostic
A fast read of your revenue engine. We map friction across the buyer journey and surface the highest-leverage AI opportunities.
AI Deployment Practice
Your revenue engine is losing millions to friction nobody has named yet.
Try different scenarios
What we believe
A diagnostic-led practice for B2B companies deploying AI across sales, marketing, and customer success.
AI without foundation is theater. Our diagnostic identifies where AI can actually move the revenue needle and where the foundation has to come first, so deployments drive real ROI.
We help B2B companies deploy AI across sales, marketing, and customer success. We don't sell AI as a product. The output is shipped systems, not strategy decks.
AI is splitting GTM teams into two camps: License Buyers (ChatGPT seats, Copilot subscriptions, point tools that stall) and Operators (those that re-architect workflows around AI and compound). The cost and outcome curves are diverging fast.
Our practice spans diagnostic AND deployment. We don't hand off a report and disappear. We map the friction, scope the AI plays, and stay through implementation.
What we do
Scoped to where you are in your AI journey. Light when you need a read. Full when you need a roadmap. Deployment when you need execution.
Starting point
A fast read of your revenue engine. We map friction across the buyer journey and surface the highest-leverage AI opportunities.
The deeper read
End-to-end diagnostic of your revenue engine. Quantified leakage, prioritized AI plays, and a deployment roadmap built to execute against, not file away.
From map to motion
Shipped systems, not advice. We deploy AI directly into your sales, marketing, or customer success workflows and stay through production.
How we work
No 200-slide strategy decks. No 12-month diagnostic phases. We work in compressed cycles with revenue leaders, not around them.
01
We work with your revenue leaders to map friction across the buyer journey, from prospect to expansion. Where leads stall, where handoffs break, where retention erodes.
02
We translate friction into AI opportunity: where AI moves the needle, where foundation work has to come first, and where the ROI math actually clears.
03
We ship working systems into your existing stack, not slide decks. You see compounding outcomes within the engagement, not at the end of it.
Who we are
We help others deploy AI without the consulting theater because we ran revenue motions ourselves before we built the practice.
Principal
Over a decade across PE-backed B2B SaaS, in both operating and advisory roles. Background spans revenue operations, go-to-market motion, and AI deployment. Works directly with PE operating teams to translate diagnostic findings into deployed AI systems across portfolio companies.
Principal
Two decades across enterprise revenue operations, customer success, and go-to-market diagnostics. Built the frameworks that power Cognitive Edge's deployment practice, specializing in post-sale activation, retention, and expansion mechanics for B2B SaaS scaling through the $10M to $250M revenue band.
If AI is in your budget but not in your workflows, the diagnostic decides which side you end up on.
Book a Discovery Call